Director of Insights at Vividata

As the Director of Insights at Vividata, Rahul uses data to uncover stories about Canadians using Vividata’s extensive consumer data. Rahul is always in search of stories to tell and for better ways to tell them; whether through consumer reports, data-visualizations, infographics, articles, or client-friendly reporting tools.


Rahul has authored reports on Canadian cannabis consumers, sports and esports fandoms, the consumer and media habits of multicultural communities and how they differ from the average Canadian, the rise of audio and video streaming services, and many others.


For over a decade, Rahul has lectured in various communications and data analysis related courses at the University of Toronto, he is a frequent lecturer in marketing and research related courses at colleges and universities across the GTA, and is often called upon to present compelling insights into consumer behaviour and attitudes at industry events.

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