President & CEO at Vividata

Pat is focused on the transformation of Vividata to the leading consumer research and media audience measurement company in Canada, expanding our portfolio of studies and custom research capabilities, expanding our partnerships and membership, and introducing passive digital measurement.


Prior to joining Vividata, Pat was President and Chief Research Officer at Simmons Research, a leading US consumer and media research company that in 2017 was featured in the American Marketing Association’s annual Top 50 research companies in the US. Previously, Pat held senior leadership roles at GfK Custom Research North America, Pelmorex Media (The Weather Network), and comScore, amongst others. Prior to his media/consumer research career, Pat spent 3 years at The Ohio State University where he published academic papers and taught multivariate statistics and quantitative methods courses in the Geography/Atmospheric Sciences Department.


Pat is a frequent speaker at research industry conferences around the world and has presented renowned and award-winning papers, including studies on passive media measurement technology and the future of online measurement.


He earned his Ph.D. in 1996 in Geography from the State University of New York at Buffalo, and an M.Sc. and Honours B.A. in Geography from McMaster University.

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